Smitten Ice Cream Bar was launched in mid-March 2020. A week later, Singapore went into COVID-19 lockdown (also known as Circuit Breaker).
The ice cream parlour then saw sales plummet to almost zero.
But through hard work and sheer determination, as well as a little creativity and nimbleness, it manage to garner sales to survive through the challenges.
Not only that, Smitten Ice Cream Bar also expanded its brand reach, awareness and market share since its inception.
Their waffles were even nominated for Best Waffles in Halal Awards 2022 by Halal Awards SG!
Smitten founder Lee Gim Siong shared his entrepreneurial experiences during our Human Library at Sandbox Somerset on 3 Dec 2022.
One of the ways the ice cream parlour survived through COVID was to focus on food delivery.
Some topics youths asked him about included the company’s hiring practices, the challenges of being a leader, the challenges of raising funds to start a company, and the future of F&B.