Merlion Project

(3 Dec 2022) Human Library: F&B edition

Let’s talk about the scary word: Failure! During our F&B edition of the Human Library: Close Conversations with Entrepreneurs, founders of Singapore-based businesses shared their journey in starting a business, struggles and all. We heard from Ramesh Krish Kumar (@rameshwara) of Asmara (, Lee Gim Siong of Smitten Ice Cream Bar and Ken Tan from […]

Snippets from the founders of Singapore businesses

Daring to take a leap of faith in starting your own business is hard. Here at Merlion Project, we aim to celebrate these stories of how business owners have struggled and overcame challenges. Here are some quotes from our speakers, founders of local Singapore businesses, who shared their stories of struggle. “Growing up, I always […]

Smitten Ice Cream Bar’s founder shares how they survived the COVID-19 lockdown

Smitten Ice Cream Bar was launched in mid-March 2020. A week later, Singapore went into COVID-19 lockdown (also known as Circuit Breaker). The ice cream parlour then saw sales plummet to almost zero. But through hard work and sheer determination, as well as a little creativity and nimbleness, it manage to garner sales to survive […]