Merlion Project

(3 Dec 2022) Human Library: F&B edition

Let’s talk about the scary word: Failure! During our F&B edition of the Human Library: Close Conversations with Entrepreneurs, founders of Singapore-based businesses shared their journey in starting a business, struggles and all. We heard from Ramesh Krish Kumar (@rameshwara) of Asmara (, Lee Gim Siong of Smitten Ice Cream Bar and Ken Tan from […]

Smitten Ice Cream Bar’s founder shares how they survived the COVID-19 lockdown

Smitten Ice Cream Bar was launched in mid-March 2020. A week later, Singapore went into COVID-19 lockdown (also known as Circuit Breaker). The ice cream parlour then saw sales plummet to almost zero. But through hard work and sheer determination, as well as a little creativity and nimbleness, it manage to garner sales to survive […]